How we stack up
Roomvo was built for one thing: flooring visualisation. It does that well. But when your business needs AI imagery across a catalogue, Virtual Try-On for fashion, campaign tools for seasonal moments, and support for brands of any size — Roomvo stops at the first problem.
Room Visualiser
Flooring & home décor only
All home, living, and interior categories
Virtual Try-On
Not available
Fashion, activewear & accessories
AI Imagery Studio
Not available
Full catalogue, any category
Campaign Feature
Not available
Hero banners, titles, email & social
Photography Required
Yes — physical sample shoots needed per SKU
No — AI generates directly from product data
Time to Live
Weeks — shoot, edit, upload, QA
Hours — upload product info, AI renders
Pricing Model
High monthly subscription, scales with usage
Transparent, cost-effective, no per-shot fees
Category Coverage
Flooring, paint, wall-covering, home décor
Fashion, footwear, home, outdoor, lifestyle
New Range Go-Live
Bottlenecked by photography availability
Same day as product is listed
Own-Brand Imagery
Not available — uses product data only
AI-generated brand-inspired lifestyle imagery
Multi-Category Retailers
Limited — flooring use case only
Built for retailers across all categories
Emerging Brand Support
Cost structure suits established retailers
Built to scale from launch day
The core difference
Roomvo's value proposition is simple: help shoppers see flooring in their room before they buy. That is genuinely useful for flooring and home décor. But e-commerce is a bigger problem than one visualiser can solve.
Requires physical photography
Every product must be physically photographed before it can appear in Roomvo. For large catalogues, that means a permanent cycle of studio shoots, adding queues and upload backlogs.
AI generates from product data
Contona's AI renders directly from catalogue data. No shoot. No editing. No queue. A new range goes live in hours, not weeks.
Flooring and home décor only
Roomvo's visualiser is category-specific. It was built for flooring and doesn't extend to fashion, activewear, accessories, outdoor gear or other retail verticals.
Every category, every product type
Virtual Try-On for fashion. Room Visualiser for home. AI imagery for any catalogue. Campaigns for any brand. One platform, every vertical.
Subscription cost that scales upward
Roomvo's pricing is usage-based and scales by catalogue size. As retailers grow, the monthly cost grows — making it structurally expensive for ambitious, fast-growing brands.
Cost-effective from day one to scale
Contona's pricing is designed to support brands at every stage — from first launch to national retailer. No surprise cost spikes when you add a new range or enter a new market.
When Contona.ai makes sense
Roomvo is the right tool if your entire business is flooring or home décor, and you have the studio budget and lead time to photograph every SKU. For everyone else, here's when Contona fits.
You have a large or fast-growing catalogue
Hundreds of SKUs across colours, styles, and variants need imagery. Traditional photography can't keep pace. Contona generates the whole catalogue, on demand, in days.
You need campaign-ready imagery fast
Seasonal moments, new range launches, trend-reactive campaigns — Contona's Campaigns feature delivers a complete asset suite in hours. Not weeks.
You sell fashion, activewear or accessories
Roomvo doesn't do Virtual Try-On. Contona does — across every garment, every colour variant, with shopper-specific visualisation that converts and reduces returns.
You want to stand out, not blend in
Brand-supplied imagery makes every retailer look the same. Contona generates own-brand lifestyle imagery that differentiates your product pages from every competitor selling the same products.
You're launching a new brand
Enterprise-grade imagery and AI Imagery from day one, at a price point that works for a business at the start of its journey. Traditional photography can't level the playing field.
You're selling across multiple markets
One Contona workflow serves UK, US, and EU storefronts simultaneously. Products shown in contextually appropriate settings per market — same product, different world — without duplicating effort.
