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The AI engine behind Reflective Commerce, giving every ecommerce brand the creative power of a full studio at the speed of a button click.
The Problem We Saw
As founders of Contona, we have spent years inside ecommerce, running brands, building agencies, scaling digital operations for retailers across the UK and beyond.
The Result
Campaign quality creative used to mean studios, agencies and production timelines only the biggest brands could absorb. Not anymore. Contona delivers high-fidelity, on-brand imagery, video and personalised experiences at scale, no prompts, no reshoots, no waiting.
The Gap We Filled
Generative AI had arrived, but it was built for designers and developers, not for merchants and marketers. The tools required prompt engineering, creative expertise and hours of iteration to get anything close to on brand.


90% Cost Reduction
In asset creation costs. Brands replace expensive studio shoots with on-demand, on-brand AI imagery at a fraction of the price.
3% Conversion Uplift
Across brands using Contona's full suite, product visualisation, Virtual Try-On and personalised experiences working together.
500% Campaign Performance
Brands move from concept to live campaign in hours, not weeks, and react to seasonal moments the moment they happen.
9x ROAS
Return on ad spend for brands using Virtual Try-On — driven by higher shopper confidence, lower returns and stronger cross-selling.
58% More Time On Site
Home and lifestyle brands using the Room Visualiser see shoppers spend significantly longer browsing and engaging with products.
80% Productivity Gain
Marketing teams produce more campaigns, more variations and more formats than ever before, with no increase in headcount.
Built by People who’ve been there
We're a team of Saas founders and growth experts, united by one belief: the tools powering the world's biggest brands should be available to every brand. Customer obsessed, does this make life easier for the brand using it? Commercially minded, We come from commerce. We understand the pressure of sell-through, seasonality and ROI.






We are growing fast, we hire deliberately and for the long term. If you want to shape something that's genuinely changing how brands sell.
We're always looking for exceptional people who want their work to matter and shape the future of ecommerce. If that’s you, we'd love to hear from you.
Senior Developer
Customer Success Executive
Sales Development Executive
