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The Story Behind Contona.ai

AI Imagery

The AI engine behind Reflective Commerce, giving every ecommerce brand the creative power of a full studio at the speed of a button click.

The Problem We Saw

As founders of Contona, we have spent years inside ecommerce, running brands, building agencies, scaling digital operations for retailers across the UK and beyond.

The Result
Campaign quality creative used to mean studios, agencies and production timelines only the biggest brands could absorb. Not anymore. Contona delivers high-fidelity, on-brand imagery, video and personalised experiences at scale, no prompts, no reshoots, no waiting.

The Gap We Filled

Generative AI had arrived, but it was built for designers and developers, not for merchants and marketers. The tools required prompt engineering, creative expertise and hours of iteration to get anything close to on brand.

Our Mission

Our Mission

Speed without compromise. Identity without a studio. Conversion without the cost. That's Reflective Commerce, and it's what we build every day.

Contona creates campaign imagery, product videos,Virtual Try-On, and personalized shopping experiences - Everything on-brand, instantly.

Our Impact

Our Impact

Trusted by brands across fashion, sport, furniture, jewellery and outdoor retail. These are the results our customers see from day one.

Trusted by brands across fashion, sport, furniture, jewellery and outdoor retail. These are the results our customers see from day one.

90% Cost Reduction

In asset creation costs. Brands replace expensive studio shoots with on-demand, on-brand AI imagery at a fraction of the price.

3% Conversion Uplift

Across brands using Contona's full suite, product visualisation, Virtual Try-On and personalised experiences working together.

500% Campaign Performance

Brands move from concept to live campaign in hours, not weeks, and react to seasonal moments the moment they happen.

9x ROAS

Return on ad spend for brands using Virtual Try-On — driven by higher shopper confidence, lower returns and stronger cross-selling.

58% More Time On Site

Home and lifestyle brands using the Room Visualiser see shoppers spend significantly longer browsing and engaging with products.

80% Productivity Gain

Marketing teams produce more campaigns, more variations and more formats than ever before, with no increase in headcount.

The Team

The Team

Built by People who’ve been there

We're a team of Saas founders and growth experts, united by one belief:  the tools powering the world's biggest brands should be available to every brand. Customer obsessed, does this make life easier for the brand using it? Commercially minded, We come from commerce. We understand the pressure of sell-through, seasonality and ROI.

Tom Jeffery

Tom Jeffery

Co-Founder

Co-Founder

Matt Burton  

Matt Burton  

Co-Founder

Co-Founder

Nicola Mason   

Nicola Mason   

Operations Director

Operations Director

Callum McKeefery

Callum McKeefery

Executive Director

Executive Director

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Senior Developer

Senior Developer

Adrian

Adrian

Head of Design / UX

Head of Design / UX

We’re Hiring

We’re Hiring

We are growing fast, we hire deliberately and for the long term. If you want to shape something that's genuinely changing how brands sell.

We're always looking for exceptional people who want their work to matter and shape the future of ecommerce. If that’s you, we'd love to hear from you.

Senior Developer

Customer Success Executive

Sales Development Executive

Get Started

Get Started

The Future of Commerce is Reflective

Join the brands already using Conton to cut production costs, launch campaigns faster and convert more customers, with AI that truly understands their brand

The Future of Commerce is Reflective Join the brands already using Conton to cut production costs, launch campaigns faster and convert more customers, with AI that truly understands their brand

Contona creates campaign imagery, product videos,Virtual Try-On, and personalized shopping experiences - Everything on-brand, instantly.